The observance of All Hallows’ Eve in the Scandinavian nation is a relatively recent phenomenon. While not a deeply rooted tradition like Midsummer or Christmas, its presence has grown noticeably in recent decades, particularly among younger generations. The holiday’s modern manifestation is often characterized by costume parties, themed decorations, and trick-or-treating, albeit on a smaller scale compared to North America.
The increasing popularity can be attributed to globalization and the influence of American media and culture. Retailers have also played a significant role in promoting related merchandise, further contributing to its visibility and adoption. However, some segments of the population express reservations, viewing it as an overly commercialized import that overshadows traditional Swedish celebrations like All Saints’ Day, which focuses on remembrance of the deceased.
