The core concept revolves around selecting an overarching concept or narrative that dictates the design, decorations, and scares within a temporary horror attraction. This selection process includes considering various frightful concepts, ranging from classic monster scenarios to more contemporary psychological horror settings. For instance, one might choose a dilapidated Victorian mansion plagued by spectral residents, or a science lab overrun by mutated experiments.
The value of a well-defined conceptual framework lies in its ability to provide coherence and immersion for visitors. A clear thematic direction elevates the experience beyond simple jump scares, fostering a sense of narrative and dread. Historically, these concepts have drawn inspiration from literature, folklore, and current societal fears, evolving alongside cultural shifts and entertainment trends to provide relevant and impactful experiences.