The annual seasonal promotion offered by the fast-food chain Wendy’s involves the inclusion of themed playthings within their Frosty dessert offerings, specifically around the Halloween season. These collectible items often feature characters or imagery associated with the holiday, providing an added element of entertainment for customers.
This promotional strategy benefits the company through increased sales and brand visibility during a competitive period for the fast-food industry. The limited-time availability of these items creates a sense of urgency and collectibility, encouraging repeat visits. Historically, such promotions have been a successful method for driving traffic and generating positive customer engagement.