The phrase describes attire inspired by the grocery chain, often referencing popular products, branding elements, or even the store’s distinctive employee uniforms during the autumnal holiday. Examples include dressing as a bag of Mandarin oranges, a bottle of Everything But the Bagel seasoning, or an individual sporting the signature Hawaiian shirt.
The appeal stems from several factors. It offers a readily recognizable and often humorous take on popular culture. Furthermore, it presents an opportunity for do-it-yourself creativity and adaptation, frequently leveraging readily available materials. The popularity of this theme also reflects the brand’s strong customer loyalty and cultural presence within the community.