The phrase denotes a specific iteration of a Halloween event within the “Twisted Wonderland” media franchise, scheduled for the year 2024. This event likely encompasses in-game activities, new character releases, themed merchandise, and potentially real-world collaborations connected to the popular mobile game and its broader universe. As an example, the hypothetical release of Halloween-themed character cards within the game during the specified period would fall under this banner.
Such annual activations are crucial for maintaining player engagement and generating revenue within the gacha game model. They provide a recurring opportunity to introduce fresh content, capitalize on seasonal excitement, and strengthen the bond between players and the franchise. Looking back, previous similar events have significantly boosted player activity and in-app purchases, demonstrating their commercial and community-building value.
