The phrase highlights the temporal proximity to a widely celebrated cultural event. It represents a specific point in the annual cycle, marking a near-complete journey around the sun since the previous observance. For example, on November 1st, the succeeding Halloween is exactly 364 days away (or 365 in a leap year).
This temporal marker serves as a trigger for anticipation, planning, and preparation. It can stimulate commercial activity related to costumes, decorations, and themed events. Historically, cyclical celebrations have provided social cohesion and structured timekeeping within communities. The impending date encourages individuals and businesses to consider associated activities and opportunities.