The annual promotional period by Crumbl Cookies that occurs around the Halloween holiday is characterized by the release of limited-time cookie flavors designed to reflect the themes and aesthetics of the season. For example, consumers might expect to see cookie offerings inspired by candy corn, pumpkin spice, or spooky monster designs during this period.
The seasonal event is significant for several reasons. It generates consumer excitement and anticipation, driving sales through limited-availability offerings. Historically, these themed promotions have been a key marketing strategy for the company, fostering brand engagement and attracting both new and returning customers. The unique flavor profiles and visually appealing designs capitalize on the cultural relevance of Halloween, further boosting its appeal.