The phrase denotes a seasonal event occurring at a specific amusement park. It represents a series of themed celebrations taking place during the autumn months, specifically focused around the Halloween holiday and occurring on weekends. This type of promotion aims to attract visitors during a period traditionally considered off-season for amusement parks.
Such events provide several benefits to both the park and its patrons. For the park, it extends the operational season, generating revenue and maintaining brand visibility. For visitors, it offers a unique and family-friendly alternative to traditional Halloween festivities, combining the thrill of amusement park rides with themed entertainment and attractions. Historically, amusement parks have leveraged seasonal events to boost attendance and create memorable experiences, contributing to customer loyalty and positive word-of-mouth marketing.