The annual promotion offered by the Wendy’s fast-food chain, typically during the Halloween season, involves specially designed toys distributed with the purchase of a Frosty dessert. These toys are often Halloween-themed, featuring characters, creatures, or designs associated with the holiday. As an example, past promotions have included toys featuring characters from popular children’s entertainment properties dressed in Halloween costumes.
The seasonal promotion serves multiple purposes. It enhances the customer experience during the Halloween period by offering an additional incentive to purchase a specific menu item. From a marketing perspective, it increases brand visibility and can drive sales through the creation of collectability and limited-time availability. Historically, these promotions have been a recurring part of Wendy’s marketing strategy, contributing to seasonal revenue and customer engagement.
