The phenomenon involves replicating the sartorial choices of a prominent technology figure for the purpose of festive dress. These ensembles generally consist of a gray t-shirt, dark-colored pants, and potentially a hoodie. The intent is to visually represent the individual known for founding a major social media platform, particularly during the annual celebration occurring on October 31st.
Such mimicry serves as a form of social commentary, a playful nod to the pervasive influence of technology leaders in contemporary society. The ease of replication and the immediate recognizability of the figure contribute to its appeal. The practice also demonstrates how cultural icons are reinterpreted and adopted into popular traditions.